A standing read on Somalia for the people who decide.
Fikir is turning its research capability into recurring intelligence products. This page says what exists today, what is in design, and how to be first to receive it.
Status labels here are deliberate. Available means you can commission it now. In design and Planned mean exactly that.
Somalia Business Intelligence Weekly
A ten-minute executive read on the developments that change decisions in Somalia: economy, banking and mobile money, telecoms, consumer markets, policy, investment, agriculture, infrastructure, security and the region.
Where an issue includes a Fikir Intelligence Score, its method is printed beside it: what is scored, the scale, the evidence weight behind each component and who reviewed it. A score without a method is an opinion with a number on it.
The product line, and where each one stands.
Built so that datasets, indices, dashboards and a client portal can be added without redesigning the brand.
| Product | What it is | Cadence | For | Status |
|---|---|---|---|---|
| Social intelligence | Brand health monitoring, crisis monitoring and response, competitor intelligence and consumer insight reports, built on social listening plus analyst interpretation in Somali, English and Arabic. | Monthly, with real-time alerts | Banks, telecoms, corporates, NGOs | Available |
| Fikir Barometer | Quarterly national public opinion tracker. Each wave launches with a summary report, methodology note and media briefing. | Quarterly | Government, development partners, media | In design |
| Business Intelligence Weekly | Weekly briefing on developments affecting business and institutional decision-makers in Somalia. | Weekly | Executives, investors, embassies | Planned |
| Sector Outlook briefs | Two-page quarterly reads on telecoms, banking, FMCG, real estate and media. | Quarterly | Private sector, investors | Planned |
| Trust and Reputation Index | A measured read of public trust in a brand or institution, designed to catch narratives early. | Per client, tracked | Brands, banks, institutions | In design |
| Flagship annual study | One major study a year on a high-salience theme: youth and the economy, diaspora and investment, climate adaptation, financial inclusion. | Annual | All audiences | Planned |
| Client data dashboard | Client-facing dashboard for real-time project monitoring and recurring trackers. | Continuous | Commissioning clients | In design |
| Fikir Perspectives | Monthly analytical essays from the leadership team, syndicated to partner media. | Monthly | All audiences | Planned |
From the coding room.
Every social study is built from lines like these: a public comment, its language, the theme it was coded to, and the share of the thread that said the same.
The client portal.
Real-time project monitoring and recurring trackers. In design; prototype planned for 2027.
Commissioning clients will see their projects here as fieldwork runs.
Built to compound.
Each study adds to a proprietary base of Somali public opinion, consumer behaviour and brand sentiment: 3,456 hand-coded public comments so far, in three languages, with a method page in every deliverable. Over time that base becomes the thing clients cannot get elsewhere: comparison across time, sectors and regions.
Request an intelligence briefing.
Tell us your sector and the questions that keep coming up. We will prepare a short briefing on what the public record already shows, and what it would take to know more.
Social intelligence that tells you what it means.
Social listening tells you what people say. We tell you what it means, why it matters, and what to do next. The platforms are an input. The product is the interpretation, the root cause and the sequenced response.
Brand health monitoring
Monthly sentiment tracking, brand perception analysis and early detection of reputational risk.
Crisis monitoring and response
Real-time alerts on negative mentions, rapid response strategy support and reputation recovery recommendations.
Competitor intelligence
Competitor activity tracking, campaign comparison and share-of-voice benchmarking against the market.
Consumer insight reports
Trend analysis from online conversation, behavioural insight and market opportunity identification.
Concept and message testing
Test offers, launches and apologies with the public before they go live.
The response model
Diagnosis, root cause, then quick wins in two weeks, operational fixes in two months, strategic improvements in a quarter, measured against sentiment, response time and satisfaction.
Commission a study