The markets we read.
Somalia is not one market. Eleven sectors, each with the questions we answer in it.
Financial services
Banks, mobile money, remittances and fintech: the demand side of Somalia's digital economy.
- Where the public would invest if financed, by sector, and what suppresses applications
- Trust in mobile wallets versus formal accounts; why users cash out
- Reputation response to donations, launches and crises
- Remittance channel preference and diaspora investment intent
- What financing products does the public actually want?
- How is our reputation moving week to week?
- What stops the unbanked from opening an account?
Telecommunications
Price sensitivity, service perception, reliability and churn signals in a market with real alternatives.
- How offers and apologies land with customers, in their own words
- Price elasticity and the willingness to pay for faster data
- Quality-of-service perception by region and segment
- Switching intent and the competitors customers name
- Did the discount read as a discount?
- Who is leaving, where to, and why?
- Where should network investment be prioritised?
Consumer and FMCG
Who buys what, where and why across a young, fast-moving, highly segmented consumer base.
- Segments by income, city, digital behaviour and employment, not youth as one market
- Spending habits and category demand
- Brand salience, resonance and differentiation
- Distribution and pricing realities on the ground
- Is there room for a new entrant in this category?
- Which segment should the launch target first?
Development and humanitarian
Evidence for programmes: baselines, endlines, perception studies and accountability to affected populations.
- Whether a programme worked, for whom, and how we know
- Community trust in aid actors, local and international
- Whether beneficiaries feel heard, and whether help reached them
- Social norms and sensitive indicators measured with appropriate techniques
- What is the baseline before we start?
- Are communities satisfied with delivery, and would they tell us?
- How do we monitor where we cannot go ourselves?
Government and public policy
Citizen opinion, service-delivery perception and policy-relevant evidence for ministries and state institutions.
- Citizen satisfaction and trust in institutions
- Public understanding of reforms and electoral processes
- Service-delivery perception by region
- Communication effectiveness and public affairs advisory
- What do citizens think of this reform, and does it differ by state?
- How should we communicate the change?
Education
Digital learning, curriculum delivery and dissemination strategy at national scale.
- Benchmarking national programmes against international models
- Gap analysis for access, infrastructure and training
- Dissemination and partnership strategy for nationwide rollout
- How do we take a completed digital curriculum to every school?
- Which partners and channels close the access gap?
Energy and natural resources
Public perception, expectations and social licence around strategic resource partnerships.
- Awareness and trust in international energy partners
- Expectations for revenue management, transparency and benefit-sharing
- Regional and demographic variation in attitudes
- Does the public support the partnership, and on what conditions?
- What would a transparent benefit-sharing message need to say?
Investment and market entry
Intelligence for investors, family offices and companies considering Somalia.
- Market entry feasibility and demand validation
- Competitor mapping and positioning
- Barriers, risks and the stakeholders who matter
- Diaspora investment confidence and sector preference
- Is the demand real, and where is it concentrated?
- Who do we need to know before we commit?
Agriculture and livestock
The rural economy as a market: farming, pastoral finance and food systems.
- Unprompted demand for agricultural and livestock finance
- Rural versus urban attitudes to investment and risk
- Food-system and climate adaptation perceptions
- Should we add a livestock financing track?
- What does the rural customer want that we have not offered?
Real estate and land
Land as a store of value and the finance structures the public trusts.
- Why land is seen as the most secure investment
- Appetite for property and land-acquisition finance
- Suitability of asset-backed, Shariah-compliant structures
- How large is the demand for property finance, and where?
Media and communications
How messages land, which channels carry trust, and what the earned-media record shows.
- Communication effectiveness and return on investment
- Which platforms citizens and customers trust for information
- Message and concept testing before launch
- Which channel reaches the audience we are missing?
- Will this message be read the way we intend?
Explore a partnership.
If your sector is not listed, that is a conversation, not a closed door. Tell us the question and we will tell you what we can and cannot answer.